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What are you crazy about?



Building a strong culture that works to differentiate your business


When it comes to concepts like core values and strategic differentiation, I think we sometimes make things more complicated and theoretical than they need to be. I was reminded of that during a recent visit to the chiropractor.


I’ve seen this particular doctor a number of times, and I’ve come to learn that his small practice, comprised of the doctor, a therapist (his wife) and an office manager, is extremely successful. I’ve always found the chiropractor and his wife to be a little crazy. I don’t mean that in a bad way; they’re not mentally unstable or unhealthy or anything like that. It’s just that they’re a little over-the-top and extreme about some things, maybe even a little strange. Come to think of it, the woman who works at the front desk is the same way.


What are these people crazy about? Two things: the physical well-being of people in general, and the personal lives of their clients.