• Elaine Frostman-Clarke

How I built my business and the lessons I have learned (some the hard way!)


I’m often asked what led me to run my own business and it’s never an easy question to answer. However, I do recall from a very early age that it was something that fascinated me - to be able to make your own choices about who you work with, how you work with them, and ultimately designing the life I wanted. Maybe I got it from my father who was a plumbing and heating engineer and worked for himself.


So, why do I do it?

  • Is it for the financial rewards that enable my choices in life?

  • Is it to create sovereignty over my business?

  • Is it to create something that is meaningful?

  • Is it about a legacy for others?


Well, quite honestly it’s ALL of these things.


As long back as I can remember, I wanted to run my own business to prove to not only myself, but to all the bullies I was subject to at school, that I was a “somebody” and not a “nobody”. My school days were dreadful, every day was like hell on earth for me. To this day, I still carry the emotional scars of someone who was an outcast for being a little different as I was a very talented dancer when I was younger but to the uninitiated, that was a bloody great target on my back! So, I guess part of my drive was and still is around proving people wrong. I also wanted to embrace the challenge of running my own company.

However, an even bigger reason for me was that I found my WHY, a place that sadly a huge majority of people in life never get to. They never go deep enough within themselves to truly understand what their purpose is - mine was crystal clear from very early on - to help as many people as possible to become the BEST version of themselves through coaching - simple!


But let’s go back to life before being an entrepreneur…


For many years in my early career, I worked extensively across media and technology in high-level sales positions, and unbeknown to me, I always had a natural coaching style to my client relationships.

I was the sales consultant that asked the bigger, more challenging questions when sat in front of people. I questioned their decisions and pushed their thinking around other possible solutions when I worked in IT. I liked to be the “what if there was another way to do this” kind of person.


I was the same in school, always questioning why things were done in a certain way? Looking back, I must have driven my teachers nuts! The more conscious thinkers amongst them would have applauded a curious mind…


Nowadays, I understand how this curious approach led me to set up and develop my business built on the principles of coaching. There is no more powerful transformational tool available to you and I have proved that by continuing to be in business now for over 10 years providing the most brilliant coaches and facilitators in my team who work with our clients and produce a sustainable and measurable change for the better.

Now, don’t get me wrong, I have made some howling mistakes over the years since stepping out as a business owner and still continue to do so! But that’s part of the attraction for me, the learning and developing, the failures and how to correct them, the people I surround myself with and the team I have built over the years.

But the key thing for me was without a doubt finding the WHY behind building the business - without THAT, I would not ride out the daily challenges that the business brings. It’s why I do what I do every day, it’s that unequivocal focus and clarity around enabling others to develop through our professional expertise and years of proven experience in the field of leadership and coaching.


Want to know more about me and how I found my WHY in life? Listen to a short snippet from a recent podcast I did with one of my private clients over in America.


Book a discovery call with us


Let’s see how we can start to work together.



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England

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info@efcperformance.com

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